Forrester Research Inc.'s: The State of AI for Cross-Channel Marketing Hubs
How marketers and martech vendors are driving AI innovation
Forrester Research Inc. examined how marketers are adopting AI and reviewed the AI capabilities that leading marketing platform vendors offer now or have on their roadmaps. The report helps B2C marketers benchmark their AI plans against available functionality and what’s coming next from vendors.
Why Get the State of AI for Cross-Channel Marketing Hubs Report?
This research enables you to:
- Benchmark AI adoption across key marketing use cases
- Understand what capabilities vendors offer today vs. what’s still planned
- Make more informed decisions about AI investments, timelines, and vendor roadmaps
AI Adoption by Use Case (Production): What’s Gaining Traction
27 %
generating briefs/content
26 %
application assistant and search
25 %
summarizing customer and/or business Insights
24 %
personalizing campaigns
Base: 1042 global B2C marketing decision-makers
Source: Forrester Research, Inc., The State of AI for Cross-Channel Marketing Hubs: How Marketers and Martech Vendors Are Driving AI Innovation, September 17, 2025
Who This Report Is For
- B2C marketing leaders and CMOs
- Marketing operations and analytics teams
- Digital experience and CX leaders
- MarTech, data, and AI decision-makers
If your team is evaluating AI capabilities inside your marketing stack, The State of AI for Cross–Channel Marketing Hubs report is built for you.