MaxAI brings intelligence, automation and governance together so that your team can move faster and drive better outcomes.
Use Agentic AI to turn campaign ideas, briefs and journeys into structured work your team can review and launch.
Use customer context and predictive intelligence to improve audience, offer, channel and timing decisions.
Reuse proven campaigns, trusted models and institutional knowledge instead of starting from scratch.
Keep AI-assisted work governed with policies, approvals, audit trails and deployment choice.
MaxAI gives you nine production-ready marketing agents for core marketing work. On top of that, you can add your own agents, use your own models, and govern everything in one AI marketing platform.
Turns goals and briefs into structured campaign flows your team can refine and launch.
Campaign managementHelps create connected journeys across channels, moments and customer behavior.
Journey orchestrationGenerates on-brand content for faster testing and personalization.
Email and cross-channel messagingFinds high-value audiences using behavior, propensity and customer context.
Campaign automationRecommends offers based on customer intent, eligibility, business objectives and campaign context.
Campaign automationScores and improves email options to lift engagement.
Cross-channel marketingBalances reach, frequency, eligibility, budgets and business rules across campaigns.
Marketing optimizationTurns performance data into recommended next actions.
Marketing analytics and insightsKeeps AI actions governed, reviewable and audit-ready
Marketing planning and governanceExtend MaxAI capabilities with custom agents built for your team’s workflow, use cases and business rules.
Bring in models your data science teams have built and refined or use MaxAI Workbench to create new predictive models.
MaxAI turns everyday marketing inputs into coordinated, reviewable work. It understands the context, brings the right agents and models together, and keeps every action traceable.
Begin with a brief, goal, file, segment, journey or question.
It interprets the task and identifies what needs to be built, improved or optimized.
The right agents and models work together across campaigns, journeys, audiences, offers, content, insights and governance.
Your team edits, compares, approves or rejects every recommendation before activation.
Decisions stay traceable, reviewable and audit-ready.
MaxAI works within your deployment model, policies, approval process and data boundaries, so teams can move faster without creating risk for legal, compliance, or IT.
Deploy MaxAI on-premises, in private cloud, hybrid or SaaS environments. Use HCL-supported models, connect preferred LLMs, or bring your own models into the same governed framework. For fully on-premises AI, MaxAI supports a local LLM (GPT-OSS 120B served with vLLM), so customer data never leaves your infrastructure.
MaxAI can help assemble campaigns, journeys, audiences, offers and recommendations, but every suggestion stays reviewable and editable. Your team approves what goes live.
Consent, PII, eligibility, suppression, frequency, brand and approval rules can be enforced across agent-driven work. Every decision stays logged for review and audit.
MaxAI works with HCL Unica+ Optimize to balance offers, channels, budgets, eligibility, contact policies and compliance rules, so teams can improve performance without over-contacting customers or creating governance risk.
| HCL Unica+ MaxAI | AI marketing tools (copy, image, chat) | SaaS-only marketing agent suites | |
|---|---|---|---|
| Scope | Nine agents across campaigns, journeys, audiences, offers, content, optimization, insights and compliance | One task, usually content | Varies |
| Predictive models | Four built in + Workbench | No | Usually |
| Bring your own model | Yes | No | Rarely |
| On-premises deployment | Yes, including a local LLM | No | No |
| Human approval and audit log | Every action | Not applicable | Varies |
Request a demo to see how MaxAI agents, predictive models, and governed AI work together across your marketing operation. See how AI agents for marketing create, personalize, optimize and govern work in your environment. Or download the MaxAI one-pager for a summary you can share with your team.
