Email, SMS and RCS, WhatsApp, push and digital ads from one foundation.
Email personalization and targeted messaging draw on one unified profile. Each send responds to what is true now.
Frequency, channel and journey logic act as one motion. The customer sees coordination instead of disconnected blasts.
Deploy on-prem, in private cloud, hybrid or SaaS with the same product experience in all four. Three-layer governance across data, infrastructure and AI.
Enterprise Email Deliverability Built In
Enterprise email marketing at this volume depends on deliverability. HCL Unica+ Deliver includes Message Transfer Agent (MTA) administration, IP reputation management, and automated bounce handling, and sends millions of messages a day.
*Outcomes indicative from early-adopter benchmarks
emails delivered annually at a top-tier private sector bank in South Asia
hyper-personalized nudges sent every month at a leading Asian multinational financial services group
proven message capacity ramp-up volume at a highly regulated European banking and IT services provider
faster campaign execution velocity
Meet customers on their terms. HCL Unica+ orchestrates personalized, consistent brand experiences across every touchpoint, online and offline, from one unified platform.
Email marketing automation for rich HTML campaigns at scale
SMS
Enterprise SMS marketing platform with global reach
RCS
Rich cards, carousels and verified sender
WhatsApp marketing platform on the official Business API
Push
Mobile app messaging with instant recall
Digital Ads
Facebook, Google Ads, LinkedIn, X, Instagram
Direct Mail
Personalized physical mail at scale
Call Center
Outbound and Inbound voice integration
ATMs
On-screen offers at point of transaction
Digital Kiosk
In-location screens for contextual messaging
Most platforms call five channels "omnichannel." HCL Unica+ connects every touchpoint — including the ones your competitors' platforms have never heard of. Receipt printers. ATMs. Set-top boxes. Call centre desktops. If it touches your customer, HCL Unica+ can orchestrate it.
A message is only as good as what it knows. Email personalization and targeted email marketing services in Deliver run on the unified customer profile already live across HCL Unica+.
As an email marketing automation software, HCL Unica+ Deliver uses MaxAI to evaluate every message before it reaches your audience, scoring readability, engagement potential, politeness and spam risk in real time. Your team acts on data, not instinct.
Most cross-channel marketing is not really cross-channel. It is five teams sending in parallel. HCL Unica+ Deliver replaces that with one orchestration layer.
Regulated industries do not get to choose between speed and trust. HCL Unica+ Deliver bakes governance into the architecture and meets your environment instead of forcing you to meet ours.
From loyalty programs to real-time banking alerts, HCL Unica+ Deliver powers the campaigns that drive revenue, deepen relationships and build lasting loyalty.
A leading bank uses Deliver REST APIs to trigger personalized email and SMS confirmations the moment a credit card is approved, complete with branded content and account details.
A global retailer dynamically populates transaction history, loyalty tier and product recommendations into one email template at a millions-of-recipient scale.
A retailer isolates customers near store locations using HCL Unica+ Campaign, then fires rich-media push with TTL parameters so time-sensitive promotions expire automatically.
Marketing teams deploy preference management pages via Quick Builder. Customers update channel opt-ins, and Deliver syncs changes to the corporate database in real time.
| HCL Unica+ Deliver | SMB email marketing tools | Single-channel SMS / WhatsApp tools | |
|---|---|---|---|
| Channels | Email, SMS, RCS, WhatsApp, push, digital ads, direct mail, call center, ATM, kiosk | Email, sometimes SMS | One channel |
| Extends to | Call center, ATM, and kiosk via HCL Unica+ Interact; direct mail via HCL Unica+ Campaign | Limited integrations | Limited integrations |
| Deployment | On-prem, private cloud, hybrid, SaaS | SaaS only | SaaS only |
| Email infrastructure | MTA administration, IP reputation, bounce handling | Shared, vendor-managed | Not applicable |
| Governance | Data, infrastructure and AI Governance layers; audit trails | Basic roles | Basic roles |
| Cross-channel frequency rules | Automatic | Per tool | Per tool |
Trusted by enterprise marketing teams
Integrates SMS, IVR, WhatsApp, and other marketing channels in one, with personalised triggers."
For SMS, WhatsApp, and email marketing, this tool works the best."
The best platform for executing cross-channel, multi-channel marketing campaigns, automated."
A 45-minute working session. Your channel mix, your governance constraints and what shipping a cross-channel campaign in your environment actually looks like.
