The State of Martech Integration 2020-21
The research found that data privacy was the issue most likely to keep marketers awake at night (23%).
"The risk for these companies still in the early stages of adopting an omnichannel approach is that they will be left behind by their more forward-Thinking competitors, and will find it ever-harder to bridge the gap and catch-up."
State of Martech Integration 2020-21
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IDC Unica lead
Banking Financial Services and Insurance
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