What is marketing resource management software?
Marketing resource management (MRM) software helps enterprise marketing teams plan, budget, manage assets and govern approvals from a single platform.
Enterprise Marketing Resource Management Software Built For Scale
HCL Unica+ Plan Connects marketing budgets, campaign briefs, digital assets, and approval workflows in one collaborative environment, bringing structure, visibility, and control to complex marketing organisations.
Built for environments where multiple teams, business units, and approval stakeholders must operate in sync, with the governance marketing leaders are accountable for.
What Marketing Teams Gain with
HCL Unica+ Plan
From CMOs to marketing controllers, every role on the enterprise marketing team sees immediate, measurable impact across speed, spend and execution.
Increased Productivity
Streamline enterprise marketing operations with reusable templates, standardized data and coordinated approvals that keep every team moving.
Reduced Cycle Time
Connect planning directly to campaign execution with marketing operations management software that moves briefs, budgets and approvals faster.
Lower Marketing Costs
Gain full visibility and control over marketing budgets and expenses across every plan, program and project with built-in financial management tools.
Improved Collaboration
Bring marketing teams, stakeholders and marketing operations services together in one governed environment with shared workflows and structured approvals.
Better Marketing Results
Get real-time visibility into what is planned, in progress and live across every business unit, through shared calendars, dashboards and analytics.
Core Capabilities of HCL Unica+ Plan
Marketing Operations and Project Management
Marketing Operations and Project Management
Manage marketing plans, programs and projects with rich metadata, calendaring, dashboards and coordinated workflows that keep teams and approvals aligned across the enterprise.
Financial Management
Financial Management
Allocate and track marketing spend top-down or bottom-up, from cost center definition and purchase orders through to invoice processing with complete audit trails built in.
Marketing Asset Management
Marketing Asset Management
Create, distribute and approve digital assets in a secure, searchable library with version control and role-based access. As content marketing workflow software, it routes every asset through review and approval.
Marketing and Campaign Planning
Marketing and Campaign Planning
Transform campaign briefs into structured metadata that flows seamlessly into HCL Unica+ Campaign, so target cells, audience counts and targeting logic are approved before a single contact is queued.
Offer Lifecycle Management
Offer Lifecycle Management
Create and manage calls-to-action from simple to complex through a structured marketing governance workflow, so no unapproved offer reaches a live campaign.
Take Your Marketing Plan to Optimized Execution
HCL Unica+ Optimize ensures every campaign in your plan reaches the right audience without contact fatigue, overlap or compliance risk.
Built for Complex Enterprise Marketing Operations
HCL Unica+ Plan supports enterprise marketing teams managing large budgets, multiple business units and complex approval workflows across regulated industries.
*Outcomes indicative from early-adopter benchmarks
5 ×
team throughput
90 %
reduction in campaign cycle time
Plan Smarter with MaxAI
Plan Smarter with MaxAI
MaxAI is the agentic marketing AI in HCL Unica+.MaxAI in HCL Unica+ Plan helps automate routine planning tasks. MaxAI can handle your approvals agentically, creating and updating them from a simple prompt so you spend less time on processes and more time on strategy.