What is HCL Unica+?
HCL Unica+ is an AI-powered, next-generation marketing platform designed for the Intelligence Economy. It unifies customer data, advanced analytics, and omnichannel orchestration in a modular suite, enabling marketers to deliver real-time, hyper-personalized campaigns at scale. Unica+ is not just an upgrade—it’s a reimagined platform with agentic AI, intuitive UI, and flexible deployment options (on-premise, cloud, hybrid, and SaaS). With Unica+, organizations can automate, personalize, and optimize every customer interaction, creating seamless experiences that drive loyalty and growth.
What is Marketing Automation, and Why is it Important?
Marketing automation uses software to automate repetitive tasks, manage campaigns, and deliver personalized content across channels. This increases efficiency, ensures timely and relevant messaging, and enables precise targeting. Unica+ elevates marketing automation with AI-driven segmentation, offer selection, and journey orchestration, allowing marketers to focus on strategy while the platform automates execution. This results in better customer engagement, higher ROI, and the ability to scale marketing efforts without increasing resources.
What are Common Digital Marketing Strategies?
Common digital marketing strategies include content marketing, SEO, email campaigns, social media engagement, targeted advertising, and customer retention programs. Unica+ enhances these strategies by providing a unified platform for orchestrating omnichannel campaigns, leveraging AI for real-time personalization, and integrating data from all touchpoints. Marketers can design, execute, and optimize journeys across web, mobile, email, SMS, and more—ensuring every interaction is contextually relevant and data-driven.
What is CDP (Customer Data Platform)?
A CDP (Customer Data Platform) is a core capability that unifies customer data from all digital and offline touchpoints into a single, actionable profile. With Unica+ CDP, marketers can eliminate data silos, achieve a 360-degree customer view, and activate real-time segments for hyper-personalized engagement across channels like email, web, SMS, call center, and more. This unified data foundation enables smarter targeting, more relevant personalization, and orchestrated customer journeys, all powered by AI and seamlessly integrated within the Unica+ platform.
What is Lead Management?
Lead management is the process of capturing, tracking, nurturing, and converting prospects into customers. Unica+ streamlines lead management by unifying data in its integrated CDP, enabling real-time segmentation, scoring, and personalized nurturing. AI-driven insights help prioritize leads and recommend next-best actions, while automated workflows ensure efficient follow-up and conversion. Marketers can visualize the lead journey, analyze performance, and continuously optimize strategies—all within the Unica+ platform.
