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If You’re Building the Future of Enterprise Technology, We Want to Hear From You.

The landmark UK-India Free Trade Agreement has opened a new era of cross-border technology collaboration — and startups are leading the charge. As part of that momentum, HCL SYNC, HCLSoftware's open innovation and strategy team, is bringing together a select group of high-potential UK startups for an invitation-only gathering at the historic Wormsley Estate.

Set within one of England's most exclusive private estates in the Chiltern Hills, Wormsley is a world away from the crowded exhibition hall or the standard pitch day. It's an intimate setting where founders engage directly with enterprise leaders and HCLSoftware product teams around real business challenges and future opportunities.

Because this isn't about presenting ideas - it's about demonstrating solutions, forging partnerships, and accelerating the path from innovation to enterprise adoption.

Why Participate?

Selected startups will have the opportunity to:

Challenge Areas & Focus Themes

We are looking for UK-based tech startups building innovative solutions across the following areas:

Total Experience & Digital Engagement

Reimagining customer and employee journeys through AI-powered personalization, omnichannel engagement,digital experiences, and intelligent interaction management.

Intelligent Commerce & the Open Network Economy

Advancing the future of commerce through conversational buying, AI-driven discovery, pricing intelligence, aftermarket monetization, and open-network commerce models.

Data-Driven Marketing & Customer Intelligence

Transforming fragmented customer data into actionable intelligence through real-time profiles, predictive insights, privacy-first marketing, and next-best-action capabilities.

Low-Code Innovation & Intelligent Automation

Helping enterprises modernize faster through low-code platforms, workflow automation, AI-assisted development, and operational efficiency solutions.

Sovereign Collaboration, Security & Trust

Enabling secure collaboration, privacy-first architectures, compliance, data sovereignty, cybersecurity, and trusted digital infrastructure for regulated industries.

Meet the HCLSoftware Leaders at Innovation eXchange

Event Location

Address: Stokenchurch, High Wycombe HP14 3YE, United Kingdom

Date & Time: 20 August, 10:30 AM onwards

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FAQs

Who can apply?

We are looking for UK-based tech startups and scaleups building enterprise-ready solutions across AI, customer experience, commerce, marketing technology, automation, cybersecurity, data intelligence, and related emerging technologies.

What stage should my startup be at?

We welcome applications from startups that have a working product, prototype, or proof-of-concept and are ready to engage with enterprise customers. While revenue is not mandatory, applicants should be able to demonstrate a clear use case and market potential.

Is this a pitch competition?

No. This is not a startup competition or demo day. Selected startups will participate in curated discussions and showcase live solutions to enterprise leaders, innovation teams, and HCLSoftware stakeholders focused on solving real business challenges.

How many startups will be selected?

To maintain the quality and exclusivity of the event, only a small cohort of startups will be invited to participate. Selection will be based on relevance to the challenge areas, product maturity, and potential enterprise impact.

Is there a cost to participate?

No. Participation is by invitation following a selection process. Successful applicants will receive further details regarding event logistics and participation requirements.

What happens after the event?

Wormsley is designed to be the start of the conversation, not the end. Selected startups may be considered for:
  • Pilot engagements
  • Customer introductions
  • Co-innovation opportunities
  • Integration discussions with HCLSoftware products
  • Future HCL Sync innovation programs




For queries, reach out to us at sync@hcl-software.com