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AI in Commerce Sessions for B2B Commerce Leaders
Practical insights on Agentic AI, composable foundations, and what modern commerce demands next presented in 6 live 30-minute sessions
From AI Experiments to Real B2B Commerce Impact
AI is already changing how commerce works, but many commerce leaders are struggling to turn experimentation into real impact. Buying journeys are getting more complex, platforms are under pressure, and expectations are rising fast. This webinar series is designed to help commerce leaders understand what’s actually changing, why Agentic AI matters now, and how to prepare for what’s coming next.
Episode 1
AI in Commerce: What 2025 Taught Us and What 2026 Will Demand
In the first session, you’ll get a clear, reality-based view of where AI has truly delivered value in B2B commerce and where it has fallen short. We’ll break down the patterns from 2025, explain why Agentic AI is gaining momentum now, and explore what’s changing for buyers, sellers and operators as we head deeper into 2026.
Hosted by: HCLSoftware
Speakers:
Brian Gillespie, VP of Product, HCL Commerce+
Troy Gatchell, Head of Architecture and AI, HCL Commerce+
Date: February 25, 2026 11 AM EST | 4 PM BST | 9:30 PM IST
Episode 2
Composable Commerce as the Foundation for Agentic AI
In the second session, we’ll explain why traditional commerce platforms struggle with AI and what composability really enables in practice. We’ll unpack what an agent-ready architecture looks like, how composable foundations support flexibility and autonomy, and the common pitfalls teams face when modernizing. You’ll leave with a practical way to assess whether your current commerce foundation is ready for where AI is headed next.
Hosted by: HCLSoftware
Speakers:
Brian Gillespie, VP of Product, HCL Commerce+
Troy Gatchell, Head of Architecture and AI, HCL Commerce+
Date: March 25, 2026 11 AM EST | 4 PM BST | 9:30 PM IST
Episode 3
Why Agentic B2B Is Fundamentally Different from B2C
Today, we’ll explore why B2B cannot simply borrow AI approaches from B2C. We’ll break down the structural differences in buying, the role of approvals, pricing and contracts, and why generic AI models struggle in complex B2B environments. You’ll get a clearer mental model for what Agentic AI really needs to succeed in B2B commerce.
Hosted by: HCLSoftware
Speakers:
Brian Gillespie, VP of Product, HCL Commerce+
Troy Gatchell, Head of Architecture and AI, HCL Commerce+
Date: April 30, 2026 11 AM EST | 4 PM BST | 9:30 PM IST
Episode 4
Agentic B2B Buying: From Assisted Journeys to Autonomous Outcomes
We’ll focus on how Agentic AI is reshaping complex B2B buying experiences, discuss conversational and intent-driven discovery, proactive agents, and the shift from reactive interfaces to more autonomous outcomes. You’ll walk away with a realistic view of how B2B buying is evolving and what buyers will soon expect.
Stay tuned. Registration link will follow
Hosted by: HCLSoftware
Speakers:
Brian Gillespie, VP of Product, HCL Commerce+
Troy Gatchell, Head of Architecture and AI, HCL Commerce+
Date: May 28, 2026 11 AM EST | 4 PM BST | 9:30 PM IST
Episode 5
Agentic Commerce for the Business User
In this session, we’ll explore how Agentic AI supports internal teams, such as merchandisers, sellers and procurement professionals. We’ll look at how AI enables smarter decision-making across pricing, inventory, assortments and sourcing, while balancing automation with human oversight. You’ll leave with a clearer understanding of where agentic commerce delivers the fastest operational wins.
Stay tuned. Registration link will follow
Hosted by: HCLSoftware
Speakers:
Brian Gillespie, VP of Product, HCL Commerce+
Troy Gatchell, Head of Architecture and AI, HCL Commerce+
Date: June 25, 2026 11 AM EST | 4 PM BST | 9:30 PM IST
Episode 6
Getting Started with Agentic Commerce
In the final session, we’ll focus on how to move from ideas to action. We’ll cover readiness, sequencing, common early mistakes and how to align teams, data, and technology in the first 6 to 12 months. Join us to get a practical starting point and a clearer sense of how to begin an agentic commerce journey with confidence.
Stay tuned. Registration link will follow
Hosted by: HCLSoftware
Speakers:
Brian Gillespie, VP of Product, HCL Commerce+
Troy Gatchell, Head of Architecture and AI, HCL Commerce+
Date: July 23, 2026 11 AM EST | 4 PM BST | 9:30 PM IST
Meet Our Speakers
Brian Gillespie
VP of Product, HCL Commerce+
Troy Gatchell
Head of Architecture and AI, HCL Commerce+