HCLSoftware Launches AI-First HCL Unica+ MarTech Platform for the Intelligence Economy

Reimagined HCL Unica+ Platform is built for the future of marketing

NOIDA, India and Santa Clara, CA (June 2, 2025) - HCLSoftware, a global leader in enterprise software solutions, announced today the launch of HCL Unica+, the MarTech platform for the Intelligence Economy. Fueled by agentic AI capabilities, HCLSoftware has reimagined its Unica+ MarTech software with an infusion of intelligence and intention that cuts through noise and distraction with data-driven context and deep insights into customers’ wants and needs.

HCL Unica+ was developed with the future of marketing in mind. Historically, marketing has been all about the attention economy and seeking ways to accumulate clicks and eyeballs. However, the subsequent proliferation of channels, digital technologies and social media has overloaded people with messages, resulting in attention fatigue and lower engagement — and made even worse as AI-based content has entered the fray. As marketers, the challenge in this environment is to build trust with customers and earn loyalty by delivering value—in short, a trust economy.

“The bridge to trust is the intelligence economy which we believe is the future of marketing and the philosophy by which HCL Unica+ was created,” said Raj Iyer, Executive Vice President and Portfolio Manager, HCLSoftware. “Whereas digital experiences are often generic and irrelevant, brands can use the power of intent to deliver memorable experiences that build trust and strengthen relationships.”

The intelligence economy will use AI to deliver on three key elements - insight, engagement, and experience. HCL Unica+ will be the guiding force behind deep customer knowledge, contextual customer journeys and memorable customer experiences with every interaction.

“The age of random applications of AI, automation and data is over as customers and marketers alike have heightened expectations for engagement rich with intentionality and notable outcomes,” noted Liz Miller, VP & Principal Analyst with Constellation Research. “CMOs and their teams deserve marketing technologies that meet this new era of intelligence head on with platforms that deliver context and understanding of both the customer and the business, drawing from data and insights from across the organization and across the digital and physical reality of the customer.”

Key Features of HCL Unica+ Include:

Autonomous AI Agents: The Segmentation Agent delivers hyper-personalized offers with real-time "segment of one" precision. The Content Optimizer Agent automates bespoke content for truly contextual engagement, and the Insights Agent transforms campaign performance into actionable intelligence for peak impact.

MaxAI, The Marketer’s Best Friend: MaxAI Workbench empowers marketing teams to build custom AI models for hyper-targeted campaigns and audience scoring. The MaxAI Always-on Assistant boosts efficiency, helping to effortlessly design, refine, and execute winning marketing strategies.

Digital Body Language: Accurately read every nuance of digital behavior to identify precise customer intent, enabling proactive and deeper understanding.

Real-Time Personalization: Deliver the optimal message instantly, driven by deep customer understanding and continuous learning for unmatched real-time performance.

Customer One View: Unify all customer data into a single, high-definition profile, fueling real-time identification, precise segmentation, and intent-driven action.

Built-in Privacy & Responsibility: The AI operates with inherent guardrails, ensuring privacy, compliance, safety, and responsible AI by design.

“With HCL Unica+, we're entering a new era, one that enhances marketers' capabilities thanks to AI, all at the service of our customers' satisfaction,” said Thomas Ricoux, Head of Marketing, Digital, and Customer Relationships, Macif. “The change in UX/UI enables marketing teams to focus on the performance of their campaigns, with a global and efficient vision.”

About HCLSoftware

HCLSoftware is a global leader in software innovation and the software division of HCLTech. We develop, market, sell, and support transformative solutions across various industries, including business and industry, intelligent operations, total experience, data and analytics, and cybersecurity. Our commitment to customer success and our core values of integrity, inclusion, value creation, people-centricity, and social responsibility drive us to deliver best-in-class software products that empower organizations to achieve their goals. With a rich heritage of pioneering spirit, HCLSoftware serves more than 20,000 organizations, including a majority of the Fortune 100 and almost half of the Fortune 500. Learn more about how we can help you achieve your goals.

Media Contacts:

HCLSoftware
Jeremy McNeive
jeremy.mcneive@hcl-software.com